Monday, June 1, 2026
5:45 PM - 7:45 PM
Rooftop Reception
5:45 PM - 7:45 PM
230 Fifth Rooftop Bar
Tuesday, June 2, 2026
10:00 AM - 3:00 PM
Attendee Check-In
10:00 AM - 3:00 PM
Lobby, Paley Center for Media Lobby (1st Floor)
10:30 AM - 10:35 AM
Welcome + Opening Remarks
10:30 AM - 10:35 AM
Bennack Theater, Paley Center for Media
10:35 AM - 11:05 AM
Case Study: How to Unlock Sports Animation to Build Next-Gen Fandom
10:35 AM - 11:05 AM
Bennack Theater, Paley Center for Media
11:10 AM - 11:40 AM
Case Study: The Unnoticed Sponsorship
11:10 AM - 11:40 AM
Bennack Theater, Paley Center for Media
11:45 AM - 12:30 PM
Creativity Beyond Borders: How the US Brands Google and the Tampa Bay Buccaneers Are Growing Sport and Culture Globally
11:45 AM - 12:30 PM
Bennack Theater, Paley Center for Media
12:30 PM - 1:30 PM
Lunch Break
12:30 PM - 1:30 PM
Lobby, Paley Center for Media Lobby (1st Floor)
1:30 PM - 2:05 PM
Fireside with PlayersTV
1:30 PM - 2:05 PM
Bennack Theater, Paley Center for Media
2:10 PM - 2:40 PM
Building Creative Brand Identities and Viral Content Strategies
2:10 PM - 2:40 PM
Bennack Theater, Paley Center for Media
2:45 PM - 3:15 PM
Beyond Sport. Into Culture: Building Authentic Brands and Lasting Value for the Next Gen of Athletes
2:45 PM - 3:15 PM
Bennack Theater, Paley Center for Media
6:30 PM - 10:00 PM
8th Hashtag Sports Awards
6:30 PM - 10:00 PM
Terminal 5