Name
Building Creative Brand Identities and Viral Content Strategies
Date & Time
Tuesday, June 2, 2026, 2:10 PM - 2:40 PM
Speakers
Trey Mock, Indianapolis Colts
Grace Worcester, Indianapolis Colts
Andrew Johnson, Houston Texans
Ryan Records, Houston Texans
Trey Mock Grace Worcester Andrew Johnson Ryan Records
Description

Mascots have long existed in sports as supporting characters, but with the advent of social media and the explosion of the creator economy, a few trailblazing teams have taken the opportunity to evolve their mascots into top-tier sports-entertainment social brands. Join the Houston Texans and the Indianapolis Colts as they discuss how TORO and Blue have amassed followings that surpass the social media audiences of NFL teams.

Location Name
Bennack Theater, Paley Center for Media
Full Address
New York
25 W 52nd St
New York, NY 10019
United States
Order
9