Name
Case Study: The Unnoticed Sponsorship
Date & Time
Tuesday, June 2, 2026, 11:10 AM - 11:40 AM
Speakers
Description
Learn how The Unnoticed Sponsorship turned an invisible disease into a visible warning. With no paid media, the awareness campaign generated over 50 million impressions, $12 million USD in earned media, and a 25% increase in Google searches for “melanoma” in Brazil.
Location Name
Bennack Theater, Paley Center for Media
Full Address
New York
25 W 52nd St
New York, NY 10019
United States
25 W 52nd St
New York, NY 10019
United States
Order
5